Chingari
Custom Development for Video-Sharing Social Media Platform
Blockchain-first video-sharing social media platform with 50M+ users — rewarding engagement with exchangeable Gari coins across India, Indonesia, and Turkey.
Daily Users Served
Revenue Growth
Faster Time to Market
Cost Savings
6 months
4 (iOS & Android)
Social
Mobile App
// About the Project
Project Overview
Chingari is a leading video-sharing social media platform popular in India, Indonesia, and Turkey. This blockchain-first app rewards engagement by granting exchangeable Gari coins. It supports 10+ languages and has 50M+ users.
The proof-of-concept MVP attracted 2M+ users but the architecture couldn't handle 10M daily users. UppLabs was brought in to migrate to microservices with zero downtime using Kubernetes, API Gateway, and Kafka.
UppLabs also developed new features including messaging, video categories, and NFT creation — with RabbitMQ brokers reducing processing from 100 to 10 operations during peak times.
// Product
What We Built
Chingari is a leading video-sharing social media platform popular in India, Indonesia, and Turkey. This blockchain-first app rewards engagement by granting exchangeable Gari coins. It supports 10+ languages and has 50M+ users.
The proof-of-concept MVP attracted 2M+ users but the architecture couldn't handle 10M daily users. UppLabs was brought in to migrate to microservices with zero downtime using Kubernetes, API Gateway, and Kafka.
Services Provided
Technology Stack
Chingari content creation studio
Chingari creator analytics dashboard
// Challenges
Problems We Solved
Lack of Scalability
MVP attracted 2M+ users but architecture couldn't handle 10M daily users. Needed complete architectural migration.
Architectural Changes
Required migration to microservices architecture with zero downtime to avoid disrupting the existing user base.
Lack of Senior Talent
Needed senior engineers to rebuild the system core and implement best practices across the codebase.
Functionality Expansion
Messaging, video categories, and NFT creation features needed to be developed alongside the migration.
// Solutions
How We Delivered
Microservices Migration
Zero-downtime migration using Kubernetes, API Gateway, Kafka, and CI/CD pipelines for continuous delivery.
Feature Development
Built video categories, NFT creation, and RabbitMQ messaging — reducing processing from 100 to 10 operations in peak times.
Best Practices
Implemented SOLID principles, clean code standards, and maintainable codebase across all services.
// Tech Stack
Technologies Used
// Services
What We Provided
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