FanCraze
Team Extension for Cricket Metaverse
Leading online marketplace for NFT-based sports trading collectibles — building a Metaverse of Cricket with digital assets, gaming, and real-world experiences for fans from 144 countries.
Funding Raised
Active Users
Countries Covered
Collectibles Available
8 months
Web & Mobile team of 2
Entertainment
Web App
// About the Project
Project Overview
FanCraze is a leading online marketplace for NFT-based sports trading collectibles. The company builds a Metaverse of Cricket to deliver digital assets, gaming, utilities, and real-world experiences for fans from 144 countries.
FanCraze launched the second product version in beta. To enhance functionality and scalability in 8 months, the company involved the UppLabs team. A team of 30+ developers on the client's side focused on core functionality while UppLabs covered the resource gap.
FanCraze planned to roll out crucial product updates before the ICC Men's Cricket World Cup 2023. The tight 8-month schedule demanded efficiency and precision.
// Product
What We Built
FanCraze is a leading online marketplace for NFT-based sports trading collectibles. The company builds a Metaverse of Cricket to deliver digital assets, gaming, utilities, and real-world experiences for fans from 144 countries.
FanCraze launched the second product version in beta. To enhance functionality and scalability in 8 months, the company involved the UppLabs team. A team of 30+ developers on the client's side focused on core functionality while UppLabs covered the resource gap.
Services Provided
Technology Stack
FanCraze app
FanCraze MacBook view
// Challenges
Problems We Solved
Lack of In-House Expertise
FanCraze needed outsourcing experts to cover the resource gap and enrich the platform with advanced features in a fraction of the time.
Design Gap
The company focused on feature development for speed to market, but recognized the need to enhance design to deliver the holistic experience users deserve.
Limited Scalability
The beta system had limited user capacity. The company needed unlimited scalability from day one after official release.
Strict Deadline
Crucial product updates needed to ship before the ICC Men's Cricket World Cup 2023 within an 8-month window.
// Solutions
How We Delivered
Successful App Redesign
Improved existing design for easier user journeys. Developed an intuitive interface and created a Help Center with video tutorials and FAQs.
Advanced Functionality
Developed Sets, collectible games, crafting system, fractionalization of marquee collectibles, and auction features — some from scratch.
Unlimited Scalability
Backend and infrastructure enhancements enabled 60,000+ active users in beta and thousands of simultaneous requests.
Fruitful Cooperation
The UppLabs team surpassed expectations — specialists continue to support the company beyond the initial project scope.
// Tech Stack
Technologies Used
// Services
What We Provided
More Case Studies
KAIF
DeSoc mobile platform featuring Digital Twin, Wallet, Crowdfunding, Marketplace, DeFi, and Activities modules — connecting people with businesses through gamification and targeted marketing.
TimelyCare
The leading U.S. virtual health solution, serving 300+ colleges and universities with over 2 million students — providing 24/7 virtual consultations with therapists, wellness advisors, and medical professionals.
WeOffr
Vertically integrated platform for direct and hassle-free home-buying — enabling investors to purchase properties within minutes through seamless Zillow integration and legal automation.
// Have a Similar Project?
Let's Build Something Great
Tell us about your project and we'll show you how we can deliver similar results. Free consultation — no commitment.