The problem was in absence of unified and convenient online platform in the US which would allow real estate customers make the maximum number of operations and integrate social networks in order to generate the maximum number of leads for brokers.
Buying or selling real estate clients have to communicate a lot with brokers using a plenty of different systems, banks, etc. Brokers also consider using their social media channels ineffective.
Home Toro is assigned to consolidate online real estate services as much as possible under one project and aimed to solve the above-mentioned issues with the help of its well-considered functionality.
Main stakeholders who use Home Toro are home buyers and sellers as well as real estate agents, real estate brokers, mortgage brokers, home inspectors, contractors, title companies, moving companies in Washington.
Home buyers and sellers can do all their operations online to get the mortgage. They can contact mortgage brokers and look through the latest information in real estate.
Real estate agents and brokers have the possibility to post automatically already created content under their Facebook accounts, generate more leads and pass to another broker those who cannot be served, thus bringing an income to the real estate expert anyway.
Mortgage brokers, home inspectors, contractors, title companies, moving companies are welcome to interact online with target customers via Home Toro platform.
The Value Proposition Canvas
What we have done
We have got an expertise in real estate online projects development. On the basis of our product known as devup.estate we've created several new ones. It allowed us build Home Toro project for the short period of time and made it convenient for interaction between stakeholders, providing a plenty of features.
Home Toro is a unique platform that ensures simple and no pressure way in buying and selling home, making this process easier than ever before.
The platform integrated with MRIS, the online real estate information service for real estate professionals in the US, which helps buyers find suitable houses pretty fast as well as it has a wide range of filters helping to navigate easily through listings and to find a required real estate. Moreover, low rates of commission make the website attractive for customers, which saves their time and money. Clients can schedule home tours right from smartphones or PCs.
On the other hand, agents and brokers have a possibility to increase their income with the help of the functionality for building marketing campaigns. “Marketing” section allows automatically post the already created content on Facebook via “Quick content” or “Recommended Listings” or create new posts. “Campaigns” feature enables scheduling Facebook posts per week in a few clicks. Live chat allows engaging clients while they are searching real estate and is targeted to answer promptly the queries of potential customers. Real estate professionals can easily track their clients` activities using Home Toro marketing statistics. It helps to figure out which properties clients are interested in and customize actions on the basis of preferences.
All these features make marketing on social media pretty simple and extremely effective. It allows real estate professionals attract larger target audiences and reach much more sales figures, thus getting higher income.
As for the development process, from the very beginning we agreed with the customer to create MVP based on the main features of the devup.estate platform. It covered the initial functionality for the stakeholders. The project was launched into the market to validate the idea and define if it meets the client`s expectations.
The MVP was implemented by a dedicated development team, including QA and BA. The development process was driven by the Kanban approach, which involved daily internal meetings as well as weekly ones with the customer. Daily internal meetings aimed at project reporting, discussing issues and thinking of the next steps. Issues were discussed with the customer via Slack. The functionality was improved according to the customer's feedback. During weekly meetings with the customer, we presented the project progress, its demo version, and thought ahead further actions and their priorities.
For today, upplabs.com maintains the Home Toro project working on paperwork, facilitation of the selling process for agents, integration with other social media channels and so on.
Our client, Mr. Grantham, says:
I'm the founder of Home Toro and I do my best to make sure that we have the best technology for all of our users.
These guys from upplabs have done an incredibly fantastic job working in the reliable and efficient way.
They developed our real estate platform timely and flawlessly.
I don’t have hesitation in recommending upplabs to any startup, seeking development services